In most cases we’ll look at campaign or ads level, but you can select nearly anything from ads, to audiences, demographics, etc. Next, click on the “Applies to edit link,” and select which level of the campaign you want the rule to be checking. To create a new set of rules, simply click on the Add Custom Rule button and fill in the various fields to get started. Start by cleaning houseįirst, I highly recommend that you go through the existing rules and disable some of the “Built in” rules, as many of them might not apply to your campaigns and will create unnecessary noise. Here are some tactics to better prepare your campaigns and automate your QA processes so that we have less of those nightmare-inducing scenarios.
However, effectively set up rules will prevent errors and help automate your QA process. The criteria you can set is incredibly broad and detailed, and it can be easy to get lost in all the options and combinations.
ADWORDS EDITOR LETS USERS DO ALL OF THESE THINGS UPGRADE
If you haven’t already downloaded the latest version of AdWords Editor, I highly suggest the upgrade (which may require you to manually download and reinstall altogether).Ĭustom rules allow you to set warnings or prevent uploads based on certain criteria. Keeping a close watch on new (and old) campaigns is a must, but it’s much better to catch these kinds of mistakes well before they even make it to the live search results.ĪdWords Custom Rules is a newer feature, just released in the last few months. They can sometimes be simple, completely human goofs that escalate into thousands of lost dollars.
Perhaps there was a typo in your URL, or a tracking parameter was missing. It has happened at least once to all of us: that “Oh, crap,” moment when you realize that something broke with your campaigns or that something was uploaded incorrectly.
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